Farr Design » rebranding

Thinking About Rebranding

Since I’ve started freelancing and set up this website my skills and knowledge of web design have changed drastically. I’ve had time to look over other web designers websites and have been envious of there designs. Now whenever I look at my website there are so many things that I want to change but just haven’t had the time to do. I think it’s time to set aside some time for myself and my brand and work on a new design for my website, brand new logo, and everything else that comes along with it.

Problems with my current brand

Logo – I used to love my logo, now not so much. I’m not quite sure what’s happened from then till now, but I think I’m looking for something a little simpler.

Website isn’t dynamic – Since I created my current website my skill set has increased greatly. A few things that I’ve added to my belt is some php, wordpress as cms, and a bit of jquery. I want to create a dynamic website using these new found tools.

More social integration – Right now my website is behind a few years mainly because it doesn’t have any kind of social integration i.e. twitter, facebook, digg, and all those others. I use these things but don’t have a way for people to know about them when they visit my website.

Overall visual appeal – My website right now is too dark, I want to get away from that with my new design. I want to make it look more professional but also let it show more of my personality, maybe showcase a bit of my illustration skills.