I’ve been trying to figure this out, maybe somebody can help me.

For most freelance web designers designing comes easy. That’s what we’re here for…to design! It would be nice if that was all we had to do, but it’s not. Sure we get to be our own bosses but we also have to be entrepreneurs, accountants and much much more.

An important aspect of freelancing is deciding how much to charge for web design. Here’s my question:

Is it okay to charge differently depending on who wants your services?

Let me explain. Say I charge $30 per hour on average (I don’t actually charge by the hour buy I make sure it comes out to that) because I’ve calculated that’s how much I need to live off of plus expenses. Is it okay to charge more for bigger companies and less for say an individual? Or should I keep it a flat rate?

My moral standing on this is that for most individuals this might be breaking their wallet where as it won’t for a big company. But another factor in this would be that most design work comes from referrals from past jobs. Individuals know other individuals. Big companies know other big companies.

So more specifically my question is should I change my rates depending on the wallet of the client in hopes of any work and pick and choose or should I keep my rates at a comfortable level and potentially not get a lot of work?

Discuss.

Filed under: Question, Web Design by Afarr
Tags: big companies, charging for web design, individuals, money, Question, Web Design
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